Black Tie Bingo

Agency Services

• Event Logistics

• Event Marketing & Promotion

• Ongoing Strategic Counsel

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The Relationship

We love events — and as the Bruyère Health’s signature event producer and promoter, we serve as an extension of the in-house events and communications team. We create, produce, and market premium, high-profile events that raise funds and forge new opportunities for publicity and partnerships.

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The Work

• Over five years, we created, produced, and promoted  Broadway for Bruyère Health, the charity’s first signature event, mirroring creative themes of notable touring Broadway productions on stage at the National Arts Centre;  

• In the past two years, we transformed Bruyère Health’s Black Tie Bingo fundraising gala with refreshed branding, promotional assets and strategic marketing tactics, including a new major media sponsorship. We also enhanced the guest experience with luxurious decor, live entertainment, luxury brand partner activations and a mobile silent auction. 

 

The Results

• Sell Out events- 2025 expected to sell out 2+ months in advance. More than doubled net event revenue to  $120+K Annuallly.

• Supported over $140K in corporate partnership development.

• Increased event attendance to 450+ and growing.