Agency Services

• Marketing and Fundraising strategy and implementation.

• Campaign Brand Development.

• Digital Strategy, website, email marketing, and Social Media.

• Public relations.

• Donor development and stewardship.

• Event Management and Promotion.

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The Relationship

Sometimes a client becomes much more than a client. Our five-year relationship with the Ottawa-based Snowsuit Fund is one of full trust, creative integration, and comprehensive synergy. Acting as their Development, Fundraising, and Marketing Department, we report directly to the Board of Directors and manage everything from fundraising strategy and donor stewardship to brand development and public relations. 

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The Work

Our team is fully responsible for raising funds and marketing the charity across every channel. This includes:

• Creating and implementing annual marketing and fundraising strategies.

• Developing campaigns, websites, digital communications, and social media.

• Managing events, sponsorships, donation mailings, and grant applications.

• Leading donor development, appreciation, and community relations.

We’ve supported the Snowsuit Fund with innovations that range from brand evolution and digital transformation to tactical execution, including social media management, community engagement, and major fundraising events.

 

The Results

Over the past five years, our work has transformed the organization:

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Digital Transformation & Brand Evolution:
Directed the refresh of the logo and brand identity, applied across all channels, including a new website built to promote programs, drive donations, and recognize sponsors.

Developed fresh creative campaigns annually and seamlessly transitioned events to virtual during COVID.

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Created and launched five new signature events: 

• SnowBall

• Dinner Party in a Box

• 50/50 Fundraiser

• Donor Appreciation Breakfast

• Snow Angel Challenge (peer-to-peer fundraiser during lockdown)

 

Fundraising Success:
Introduced a revitalized donor communications strategy and stewardship program, including impact reports, appreciation events, storytelling, and digital campaigns. Implemented donor management software to streamline growth and engagement.

From deficit to momentum, the Snowsuit Fund has achieved five consecutive years of surplus, expanded its reach, and strengthened its community of supporters.