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Tim Horton's week-long Smile Cookie campaign returns to Ottawa on April 29 with 100% of proceeds donated to The Snowsuit Fund

Updated: Mar 25



From April 29 to May 5, Tim Hortons restaurant owners in Ottawa have again selected The Snowsuit Fund to receive 100% of local Smile Cookie sales. In Ottawa the Smile Cookie campaign funds snowsuit purchases to keep Ottawa children warm next winter. 


Demand for snowsuits is increasing as more Ottawa families struggle to make ends meet. The Snowsuit Fund negotiates with Canadian suppliers and buys snowsuits year-round to ensure the best possible pricing and an abundance of snowsuits in stock when the depot doors open in September.  Last year, Ottawa Tim Hortons owners sold enough cookies to purchase nearly 40% of the 16,500 snowsuits required annually. 


Buy Smile Cookies and Personality Pins in-store.

Tim Hortons guests can support The Snowsuit Fund by purchasing Smile Cookies or one of four adorable Smile Cookie personality pins: the Loopy, Bugsy, Starry and Squirmy. They can also order through the Tim Hortons mobile app or ask for a bulk order form at their local Tim Hortons restaurant for larger pre-orders.


Visit the Pop-up at EY Centre

From Thursday, April 25th, to Tuesday, April 30th, Snowsuit Fund volunteers will be at the EY Centre, 4899 Uplands Dr., selling Smile Cookies during the Ontario Youth Volleyball Championships.  


Pre-order at Snowsuit Fund.com and get free delivery

Pre-ordering a dozen or more at snowsuitfund.com means free local delivery thanks to the community-minded spirit of the campaign’s generous partner, Trexity. 


Ottawa Police Serve Up Smiles

All week long, Ottawa Police officers will hand out Tim Hortons Smile Cookies in the community.


There are countless ways supportive organizations can get involved: 

  • Send a tasty surprise to staff working remotely 

  • Build client relationships by bringing cookies when you visit 

  • Let goodies remind tenants, “We love having you here!” 

  • Greet staff, guests and visiting customers with a cookie smile

  • Make your customer or staff lounges even more welcoming: stock them with treats

  • Watch how cookies spread goodwill in your branch operations 

  • Light up smiles at construction sites with these much-loved snacks

  • Hit a hole in one by stashing golf tournament swag bags with Smile Cookies


“We are so very grateful to Ottawa Tim Hortons Owners for again choosing The Snowsuit Fund. Our work in the community relies on generous support from events like Smile Cookie Week and partners like Trexity, Ottawa Police Service and all the organizations and individuals who buy these delicious treats,” says the fund’s incoming chair, Martin Masse. "Thanks to the efforts of so many people, children from marginalized families in our community will be warm again next winter.”



ABOUT THE SNOWSUIT FUND

Now in its 43rd year of operations, The Snowsuit Fund (SSF) purchases more than 16,500 snowsuits annually for Ottawa children in need aged 15 and younger, bringing dignity and hope to families struggling to provide the necessities of life. A grassroots charitable endeavour, The Snowsuit Fund receives no government funding and relies entirely on the generosity of caring groups and individuals who give their time, money and talents to help those less fortunate in our community. To learn more or donate, visit  www.snowsuitfund.com


ABOUT SMILE COOKIE WEEK

The first Smile Cookie campaign launched in 1996, raising funds for Hamilton Children's Hospital. Since then, the annual charitable campaign has raised over $111 million for charities and organizations across Canada and the United States. Recipients include local hospitals, community care organizations, food banks, and schools. For a full list of local charities and community groups benefiting from Tim Hortons annual Smile Cookie campaign, visit www.timhortons.ca/smile-cookie. 


ABOUT TIM HORTONS

In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over nearly 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 5,700 restaurants in Canada, the United States and worldwide. For more information on Tim Hortons visit TimHortons.ca


For Media Inquiries: 

Mary Jelley press@kowpr.com 613-791-6703


For Corporate Orders:  Karen Wood or Whitney Zelmer Communications@snowsuitfund.com

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